Hospitality & Beverage
Digital marketing for inns, distilleries, wineries and breweries.
We build and look after the websites, online stores and search presence of Atlantic Canadian hospitality and beverage businesses — so more guests book direct, more customers buy direct, and your story reaches the people already looking for it.
Results
Proven with an inn and a distillery in Cape Breton.
+35%
Growth in direct bookings year over year for Glenora Inn — each one arriving without third-party commission.
0 → 25%
Share of Glen Breton’s business now sold direct-to-consumer, from a standing start.
5 years
One continuous partnership across three websites, from strategy and rebranding to e-commerce and export.
Results from our work with Glenora Inn & Glen Breton Distillery, 2021 to today.
What we do
The digital side of a visitor business, handled.
Hospitality and beverage brands sell a place, a product and an experience at the same time. We bring those together so every channel does its job.
Direct bookings
Booking paths that start the moment a visitor arrives, with availability search built into your website — so guests book with you, not through a commission platform.
Online stores for regulated products
WooCommerce stores for spirits, wine and beer, with age notices, shipping rules, HST and separate purchase paths where regulations differ.
Google Ads that get approved
Alcohol advertising comes with strict policies. We build campaigns and landing pages that meet them — and resolve disapprovals when they happen.
Reviews and reputation
Google Business Profile management and live Google reviews on your website, so the trust you’ve earned shows up where guests make decisions.
Search and storytelling
Articles, product stories and visitor guides written around what travellers and collectors actually search for — in Google and in AI tools. See how we build websites for AI search →
Seasonal campaigns
Launches, holiday gifting and shoulder-season promotions planned ahead, with pages and ads ready before demand arrives.
Case study
Glenora Inn & Glen Breton Distillery
Two businesses share one place in Cape Breton: an inn, dining room and distillery tours in Glenville, and a single malt whisky sold across Canada and beyond. Since 2021 we’ve helped them sell a stay, sell a bottle and tell one coherent story.
What we delivered
- Strategic advice on repositioning as Glenora Inn & Glen Breton Distillery
- A direct booking journey connected to WebRez, starting on the homepage
- Canadian e-commerce, launched in a regulated category
- glenbreton.com rebuilt on WooCommerce, with payments, shipping rules and HST
- Products, orders and customer accounts carried over, with original web addresses preserved
- Google Ads campaigns for Canada and the United States
- Partnerships with US direct-to-consumer platforms
Where to start
A simple path from first look to full support.
Most hospitality and beverage clients follow the same three steps. Start wherever makes sense for your business.
Step 1
Website & Search Check-Up
$595
An independent review of your website, bookings or store, search visibility, reviews and ads — with a prioritized plan.
Step 2
Commerce & Booking website
From $12,500
A website that takes bookings or sells products directly, built on platforms your business owns.
Step 3
Growth or Performance Care
From $750/month
Monthly content, search, reviews and ads management that keep demand building through every season.
Get started
Let’s talk about your season ahead.
Tell us about your inn, distillery, winery, brewery or attraction — and where you’d like more bookings or sales to come from.