Video & Photography
Visitor films, social video, a brand commercial, a whisky tasting series and photography for a Cape Breton inn and distillery, planned and managed by 902Marketing
We plan and manage video and photography for tourism, hospitality and food and beverage brands in Nova Scotia: story development, shot planning, choosing the right production partner, budgets, and getting the finished content onto websites, social media and YouTube. The production partners who filmed each project are credited below.
Social video reach
70,000+
YouTube views on a single 18-second distillery video
Distillery film
14 min
An in-depth look at the Glen Breton Distillery and the Glenora Inn
Glenora Inn & Distillery
The visitor experience film
A long-form film introducing the distillery and the Inn, made to work on tours, on the website and on YouTube.
We managed the development of a long-form introductory film for Glenora, with shorter cuts for the website and social media. The work covered story development, interview planning, archival footage, production management and repurposing the footage for digital channels.
Glen Breton Distillery, by Glenora (14:26)
Production: NovaStream
Glenora Inn & Distillery
Social media video series
Short videos that show what a visit feels like: the distillery, tastings and tours, Celtic music in the pub, and a room in the Highlands.
We directed the production of a series of short tourism videos for Glenora’s social channels and ads, each cut in widescreen, in-feed and vertical versions, along with a colour-corrected footage library the team can keep drawing on. One 18-second distillery video has passed 70,000 views on YouTube.
Glen Breton Distillery (0:18), 70,000+ views
Distillery tours (0:16)
Whisky tasting at Glenora (0:18)
Stay in the Highlands (0:19)
Production: NovaStream
Glen Breton Single Malt Whisky
Brand commercial
A 90-second brand film for Glen Breton, with cut-downs for every screen it needs to run on.
We managed the production of a Glen Breton brand commercial: a 90-second film cut into 30- and 15-second versions, each delivered in widescreen, square and vertical formats for social media and digital advertising, plus footage for the website and product stills from the shoot.
The 90-second brand film (1:31)
Production: Six Degrees Productions
Glen Breton Single Malt Whisky
Whisky tasting series with The Whisky Doc
Glen Breton’s range, tasted and explained by Dr. Paul McLaughlin, known as The Whisky Doc.
A series of short tasting videos for the Glen Breton YouTube channel and social media, one expression at a time, with the story behind each whisky. It gives the brand an expert voice, and gives customers a reason to choose a bottle before they can taste it.
Glen Breton Rare 10 year old, at the distillery (1:19)
Glen Breton Rare 14 year old, at the distillery (1:12)
Gleann Dubh 16 year old, at the bar (1:45)
Whisky Tasting Series 2023, at the bar (1:08)
Production: NovaStream, for the tastings filmed at the distillery. The bar tastings were coordinated with General Public & Partners.
Glenora Inn & Distillery
Photography
We art-directed location, dining and lifestyle photography at the Inn and distillery, giving the website, booking pages and social channels images that sell a stay rather than simply decorate a page.
How we manage a production
Every project starts with what the marketing needs, not with the camera.
We scope the work, develop the proposal and shot list, choose the right production partner, set the budget and coordinate between the client and the crew. Then we make sure the finished footage and photos are cut and sized for every place they need to run: the website, booking pages, social media, YouTube and ads.
Have a story worth filming?
Tell us about your project, whether it’s a visitor film, a brand commercial, a social video series, a tasting series or a photo shoot. We’ll help you plan it, find the right production partner and put the finished content to work.
See how the same work fits into the bigger picture in the Glenora Inn & Distillery and Glen Breton Whisky case studies.
Talk to us about your project