Glen Breton Single Malt Whisky
Building direct sales for Canada’s first single malt whisky
Glen Breton is Canada’s first single malt whisky, made in Cape Breton at North America’s first single malt distillery. We helped the brand sell directly to its customers for the first time — in a regulated category, in two countries — and built glenbreton.com into the brand’s home and store.
Direct-to-consumer sales
0 → 25%
Of total sales within three years, from a standing start
Markets
2
Separate Canadian and US purchase paths, one brand experience
Google rating
4.8★
From 84 customer reviews on Glen Breton’s Business Profile
The situation
A whisky people asked for by name — and no way to buy it directly.
Glen Breton carries real weight. The name survived a decade-long legal fight for the right to use the word “Glen,” and it appears on serious international award lists. But customers who wanted a bottle had no way to buy one directly from the distillery.
Selling direct in a regulated category comes with its own constraints: age requirements, provincial rules and shipping limits in Canada, and a different set of rules again for customers in the United States.
What we did
A careful first step into e-commerce, then the store, markets and marketing to grow it.
A controlled first step into e-commerce
We built glenbretonwhisky.com first, specifically to launch Glen Breton’s e-commerce in Canada — a controlled first step into direct selling in a regulated category. Once direct sales were established, we developed glenbreton.com as the brand’s proper home, carrying the whisky, the story and the awards.
Over three years, direct-to-consumer sales grew from nothing to a quarter of the business.
Two countries, one brand
glenbreton.com gives Canadian and American customers separate purchase paths, reflecting two regulatory realities inside one brand experience. We led partnerships with US direct-to-consumer platforms, extending the brand into markets a Cape Breton distillery could not previously sell into directly — without building distribution from scratch.
A store rebuilt for growth
In 2026 we rebuilt glenbreton.com on WooCommerce with a full Canadian checkout — Square payments, weight-based shipping, HST and branded order emails. Products, customer accounts and the brand’s library of articles moved across with their original web addresses, so existing links and search listings kept working.
Google Ads in a regulated category
We run Glen Breton’s Google Ads in Canada and the United States. Alcohol advertising comes with strict policies, so landing pages, business details and ads are built to meet them — and when a campaign is flagged, we fix the cause and get it approved.
The whisky tasting series
We led the development of a whisky tasting series in partnership with The Whisky Doc. Tasting is how single malt actually sells: someone walked through the range by a knowledgeable host is a different prospect from someone reading a product page. The series reached an audience beyond the distillery’s own visitors and gave the direct-to-consumer channel something real to convert.
Reviews and content that build trust
Live Google reviews from Glen Breton’s own Business Profile sit on the homepage, and a growing library of articles answers the questions whisky buyers actually ask — from how long a bottle lasts once opened to how different casks shape flavour.
- glenbreton.comThe brand’s home and Canadian store, with a path for US buyers
- usa.glenbreton.comUS store, fulfilled through licensed partner retailers
- glenbretonwhisky.comFirst Canadian e-commerce launch
A sales channel the brand owns
A quarter of Glen Breton’s business now comes through its own website — revenue that arrives with a direct relationship with the customer.
The same partnership covers the hospitality side of the business. See how we rebuilt glenoradistillery.com to grow direct bookings.
Talk to us about your project